Problem Solving

50% off visitors to Columbia.com enter via a PDP (Product Detail Page). As their lead PDP writer, I jump in when a style has a high return rate, has consumers asking for clarity, or needs a tone refresh.

When this ski pant received poor reviews for being too long, I proposed we add a compare table to show how it measures up against other popular styles and give context to why it was designed that way.

While I did craft the spec copy, I spurred the effort to solve a common issue in eCommerce: consumers are on their own online. So, give them a knowledgable store employee to guide them.