Storytelling

Goal: Illustrate authenticity by telling the story of Columbia Spring/Summer 2025.

In this email, I connected to consumers by showing how we romance our beloved outdoors through product they can't get anywhere else. Seasonal colors and patterns go beyond trends at Columbia. Our product designers travel all over our home state of Oregon to gather ideas for colors, textures, and prints. So, it's not just a logo tee, it's an homage.