Experiment

For two years at Nike, I edited and crafted Nike.com product descriptions across run, tennis, skateboard, and sportswear categories. About 30% of the role was managing my own workflow across multiple teams.

I had the opportunity work with NikeRun on A/B testing product descriptions for voice and level of detail. Consumers converted almost 10% more on pages with much detail in an accessible tone.

I also helped bring model measurements to NikeLab's product pages, experimenting with the CMS to find the best placement.