Identity

My first copywriting job was at ModCloth in my hometown of Pittsburgh. I followed the company to San Francisco as it grew, becoming a Senior Copy Strategist after a year.

In the early days of the brand, I was part of the team that established the voice, one that was quirky, playful, and an expert in vintage fashion.

As Sr Copy Strategist, I lead our lookbook messaging, working closely with digital design to tell our seasonal story, which always focused on a strong, smart, fun woman.

I even won a Telly award there. I jokingly call it my "Daytime Emmy." I co-produced, wrote, and “starred” in this Telly Award-winning promo for ModCloth’s The Written Wardrobe: https://www.youtube.com/watch?v=_FqXTrAOduw